Increase Your Sales with Flyer Distribution

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What’s great about flyer distribution is simple: it works! Flyers are a tried and tested method that has been used for centuries. They are cheap, fast, and can have anything you want to put on it. The trickier part is how to distribute them – do you want a door to door flyer distribution Singapore, posting of flyers on the walls, or simply hand them out to people. Any way you choose, flyering is a proven marketing method if you know how to do it properly.

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Nevertheless, with this easy way of marketing, many still fail to use this method to its full potential. Here’s why: something simple does not necessarily mean easy. Distribution of 10,000 flyers can garner a 1% reaction, which is 100 customers. This is still a success for most business but pushing the percentage to a higher 2-, 3-, 4-, or even a 5-per cent customer response is possible. You can do this by taking the design of your flyer seriously. This innocuous piece of paper is your connection with your target audience.

 

There is a potential in flyering; a 2 to 3 per cent increase after a flyer distribution campaign can mean hundreds of additional customers and that’s a lot! To make a flyer campaign more successful, try to be in your customer’s’ shoes. What are the things that will earn your interest in trying the product offered on the flyers? Does the flyer offer the solution you are looking for? Every single detail that shows to you care for the customer, show it in the flyer. Let the flyer convince the prospect to trust what you offer.

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How to plan for flyer distribution in Singapore?

Before you layout, print and go into your flyer campaign, take note of these flyer distribution tips:

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Give a CLEAR message. Every marketing message must be strong and clear; conveyed clearly, quickly, and creatively. Visualize the message in various ways. Remember, flyers must be captivating and convincing – your potential customers must like what you offer, just like in love at first sight. It must be short but unique, snappy and memorable. The flyers are not usually picked up by people, flyers are being handed out to them and most of the time, people are unwilling to take them. So, better yet, let the message be clear and let the message catch their attention and shout on to them. The initial goal is to stir reaction, regardless of what kind of reaction it is.

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Flyer distribution and not leaflet distribution. Leaflets may be cheaper, and printing and flyer distribution rates are a bit higher, but you are trying to make money here, not trying to save money. The goal is to spread a message and it is crucial to make the presentation neat and well, presentable. Leaflets are small, thin pieces of printed paper which, when shoved into a mailbox, will just end up in the trash. The thickness of flyers allow them to be placed through letterboxes neatly, making them an ideal material for door to door HDB flyer distribution. It must not become crumpled that when it falls to the floor, no one's gonna attempt to pick it up. When you invest money on design and printing and distribution, so don’t let your HDB flyer distribution campaign fall short just because you want to save a little money.

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Shaped materials have bigger impact when doing flyer distribution in Singapore. There are shaped flyers that you can use to increase the amount of time the potential customer will view your message. One way is incorporating an interesting shape. Flyers for distribution must have more impact, so maximize your ability to make that impact and use it. Maximum impact equals higher return of investment.

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Focus the message on the customer instead of on your company. Potential customers do not really care if you have decades of experience. What they want to know is how you can be of use – what can you offer to make their lives easier? Yes, you need to inform them about your contact details, logo, company name and all, but focus on the customers. Let them know they are your main priority. Offer them the best things that you can offer – if you need to kiss them on the feet, then do. Show them how passionate you are in serving them; show them loyalty and love.

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Connect with people. Flyer distribution Singapore is your chance to connect with potential customers and make a sale. If you can tap each one on the shoulder, you are gonna do it just to have the chance to sell. But, you can’t. That’s why you are doing a flyer distribution campaign. You need to reach more customers within a short span of time. Once you have them hold the flyer, make sure that you connect with them through it. Think of something to say to them in which, when they see it on the flyer, will make them know that it is your service or product that they need. Make them give you a chance and try what you have to offer.

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Add a discount. If you want to nudge your customers to the right direction, give them discounts. Since you are trying to make sales, giving discounts can bring potential customers to your doorsteps, and at the same time help build a loyal customer base. Adding a discount usually yields better results. Offering cheap flyer distribution rates gives the recipient a small nudge to get your offer.

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For instance, a barber distributed 5000 pieces of flyers that offer no discount. Since there’s no ‘reward’ or discount, only 1% showed, resulting in 50 persons coming to get a haircut paying the full price. You can’t really tell who will come back and who will not.

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But, if you distribute 5000 pieces of flyers offering a 50% discount for a haircut, chances are, more people will show up. Say, you get a 5% reaction, yielding to 250 new customers. Of course, you are less likely to earn from them because you offered a haircut for half the price, but 250 customers mean you get more people to possibly build your clientele. In business, making money is easier than getting customers. The first thing to do in business is to attract customers first and profit will follow as long as you give them good service.

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Monitoring the flyer’s effectiveness. One of the secrets behind an effective marketing is the ability to monitor its impact. Adding a discount is also one way to measure or monitor the flyering campaign’s effectiveness. For example, a flyer distribution service Singapore was hired to hand out flyers with 30% discount on bread and pastries from a certain bakeshop. The bakeshop owner will know how many people responded to the flyer campaign when the flyers come back to them because of the offered discount.

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Another way to monitor the effectiveness of flyer distribution campaign is through social media. Now is a great time to maximize the use of social media. Add your business’s social media pages on the flyers and ask them to like your page and follow you. Then you can make a short survey to ask where they learn about your business. Measuring the campaign impact helps you know how interested the people were, how many purchased or availed the offer, how many brought referrals, etc.